You can read my post, Promoting your Series: Free vs.
Discounting your book for a limited time is a great way to expose the title to new readers and generate additional reviews, especially in the case of free promotions. Price PromotionsĪs you know, I’m a big fan of promos. Whatever the mix, your posts should keep your readers engaged, so they’re sure to notice when you launch a new book that’s in need of some reviews. Some authors say a good rule of thumb is to aim for an 80/20 split between conversational and promotional content. Most successful social media marketers diversify the content they post in order to avoid spamming their followers with exclusively promotional messaging. You can read some excellent tips on using social media on MM Jaye’s guest post, Show, Don’t Tell on Twitter.
Used wisely, social media can help you build up a loyal fan-base and generate reviews in the process. These experts are often able to target blogs that focus on certain genres to ensure you’re reaching the most relevant audience for your title.īlog tours can be used to both launch new releases or reinvigorate backlist titles. If you haven’t built your platform yet, you may prefer to enlist one of the many services that exist, that will coordinate the promotion in exchange for a fee. If you have built your platform and have hosted guest posts, it’s easy to ask your friends to host a guest post by you, describing your new book. Blog ToursĪ blog tour can be an effective way to get your title into the hands of avid readers. People responded to this, and this led to a number of reviews. So, I followed an alternative route I posted it on this blog, for everyone to read.
With Runaway Smile, the large file size (over 20 MB) meant that it was hard to email a copy. These are people who have read and enjoyed my work, so I know they will welcome the opportunity to review it. How?Ī couple of weeks before launching Infinite Waters, I sent ARCs (Advance Review Copies) to several of the friends I’ve made through this blog. With Runaway Smile, I had 30 reviews within a month. When I launched Infinite Waters, I had seven reviews within a single week. Following my post, How to Score Great Amazon Reviews: Resources and More, I will now include here some of Bookbub’s ideas on the subject, along with mine. The penultimate post in my Bookbub Insights series deals with that age-old question: how to get more readers to review your book.
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